If you've never witnessed the aura of the Queen City when the CIAA Basketball Tournament comes to the city, then you are in for an "Awakening". During this week the tournament's economic impact has been historically to the tune of 40 million dollars in revenue. Alumni, celebrities, socialites, spectators, and their a-alike normally make reservations upon checkout for next year's events. That's how serious this week/weekend is. I'm talking the likes of NBA All-star Weekend, Essence Festival, or any other signature event that attracts the urban elite by the masses. For exact event details, updates, and more, be sure to stay in the LOOP(below). https://www.facebook.com/groups/charlotte.ciaa/?ref=ts