The Business of Sports Marketing and Licensing In 2007, Roush Racing, one of the premier organizations in NASCAR, joined with Fenway Sports Group, owner of the Boston Red Sox and Fenway Park, to form a powerful racing and sports marketing organization. That company, Roush Fenway Racing, combines two championship organizations to benefit fans and sponsors who support the sport of NASCAR racing. Join Greg Perkins, the Director of Licensing at Roush Fenway Racing, as he discusses the business of sports marketing and licensing. The full-service licensing program provides all the necessary tools to broaden exposure and capitalize on the explosive popularity of NASCAR and its drivers.  Greg will share how sports marketing and licensing can help your business:Utilize motorsports program as an effective B2B platformIncrease consumer interactionsIncrease sales/businessIncrease awarenessCollect data    Speaker: Greg Perkins, Director of Licensing, Roush Fenway Racing    Member 20.00 Non-Member 35.00 Event Sponsor 230.00