When you shop at our store on 5% Day, you are supporting organizations making a direct impact in our community. Five percent of net sales made on this day are donated to a local nonprofit, and this 5% Day will benefit Road to Home Canine Refuge. Specifically, funds raised will support The Elders Fund, a program developed to assist with the costs associated with senior dogs brought to rescue for foster or refuge. The fund helps to ease the plight of dogs who have suffered abuse, neglect and abandonment; the cost associated with just one senior dog (age 8 and older) can average $1,200 or more annually. Whole Foods Market stores give back to their communities throughout the year, and one such way is 5% Day, held quarterly. In 2012, Whole Foods Market stores raised a combined total of more than $5 million in proceeds through quarterly "five percent days" to support nonprofits in the local communities.