Sales | Retail
This fall, SouthPark brings Charlotte shoppers an unforgettable weekend of free runway shows, beauty events and more during Simon Fashion Now™. On October 18 & 19, fashionistas can discover fresh looks and spot chic trends from the hottest stores at SouthPark. Featuring budget-friendly choices, style splurges and everything in between, Simon Fashion Now makes every look available to stylish shoppers through the drama and excitement of high-fashion runway shows.
This year, SouthPark will partner with SAME SKY, a fair-trade initiative that offers employment to women living with HIV/AIDS in Sub Saharan Africa, as well as The Sandbox, a Charlotte-based nonprofit organization which helps local families whose children have cancer or life-altering illnesses.
Simon Fashion Now kicks off at SouthPark on Friday, October 18 at 5:00 p.m. in Circle Court with an evening of fashion, food and fun during Trends & Friends Night. Shoppers can expect to see a variety of styles for men, women and children. Beginning at 5:30 p.m., a series of fashion shows rivaling major fashion industry catwalk productions will begin, complete with open seating surrounding the stage in Center Court. Unlike the industry shows that preview styles unavailable for several months, Simon Fashion Now makes the hottest fashions of the season accessible; every look from the runway can be immediately found at stores within the mall.
Beginning at 7 p.m., SouthPark will feature a special design competition and fashion show in partnership with WBTV titled
Design Wars. The competition challenges local Charlotte designers to create a unique look for media models from WBTV News. Each featured design is inspired by the event’s local nonprofit partner The Sandbox and will be judged by a panel of local judges.
Between runway shows, participants can sample bites from City Tavern and Chuy's Mexican Restaurant, enjoy mini-makeovers from Aveda and shop a trunk show featuring SAME SKY jewelry. Throughout the evening, shoppers can also participate in a silent auction benefiting The Sandbox and join a special meet-and-greet with WBTV media personalities following the Design Wars competition.
Simon Fashion Now continues on Saturday, October 19 at 12 p.m. with additional runway shows, a children’s fashion show and a SAME SKY trunk show. Guests can also discover Style Stops for in-depth demonstrations, fashion tips and style tutorials.
Participants can test their fashion IQ at 2:30 p.m. and 3:30 p.m. on Saturday in Ready, Set, Style! onstage challenges where they must show off their fashion sense for a chance to win exciting prizes and Simon Giftcards®.