Mayfield Blueberry Cream Pie ice cream traces its family roots to prehistoric America where its blueberry ancestors grew wild about the unspoiled plains. In modern times, the Blueberry kin crossed paths with the nouveau riche Neufchatel clan, and the new family settled in a little-known stretch of the American Midwest affectionately called the "pie crust belt."

"I believe that was a marriage made to last," Blueberry Cream Pie declares. "And I am living proof that two different walks of life can come together and prosper in this great land. And when you add in pie pieces like grandma used to bake, who can stand against me?"

Vowing to always carry those pie pieces through life as a reminder of simpler times, Blueberry Cream Pie headed to the big city to pursue a dairy sciences and agriculture degree from Creamy State University, and emerged with a dream of enhancing family values and patriotism in the American public.

After a quick rise through local offices, Blueberry Cream Pie has become positioned as an ideal candidate in Flavor Decision '06, running on a platform of spreading the harmony of cream cheese ice cream, blueberry swirl and down-home pie pieces to the good people served by Mayfield Dairy Farms.

"I just think people want the same things I do – traditional American flavors for a traditional America," Blueberry Cream Pie added. "Serve me up to your 2.5 children on a hot summer's day while you picnic by your white picket fence and you will see – together we can reach for that pie in the sky, pun definitely intended."

Campaign Slogan: "Making Tomorrow Sweeter" Victory Celebration Song: Blueberry Hill, by Fats Domino

Favorite Movie: A Blueberry in the Sun

Last Book Read: Men are from Bushes, Women are from Cheese Houses