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ACTION 9: Company Uses Social Networking To Advertise Jobs

Posted: 5:08 pm EDT March 31, 2009Updated: 6:05 pm EDT March 31, 2009

As unemployment soars to a record high, more job hunters are turning to the internet. But more companies are searching the sites for candidates too, especially social websites like Twitter.

Tucked away in the back of a Pineville shopping plaza is Red Ventures. It’s an online marketing firm that wants to be different in everything it does from helping companies grow customers to how it plans to hire 30 new employees.

“We're twittering about the new positions that are opening up,” said marketing coordinator Krissy Miller.

Twittering is sending a short message to a network of contacts over the website Twitter the fastest growing phenomenon on the internet.

Miller said she twittered 400 of her followers about the job openings. Then one of her followers then pick up, and re-tweeted what she had written. In a flash, there was an explosion of people twittering back.

"Within an hour we had reached 1,000 people and over the course of about three weeks now we have reached over 11,000 different people,” Miller said.

Susan Shanklin is Red Ventures senior recruiter.

"The reach is unlimited, so we're more interested in who you know and who do they know,” she said.

The thousands of Twitter followers wanting to apply for those 30 jobs are directed to Red Ventures website to reserve a slot for an interview. But to get hired, you'll have you'll have to stand out among all those other Twitterers.

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