Charities worry about 'donor fatigue' after recent disasters

by: Peter Daut Updated:

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CHARLOTTE, N.C. - As the damage assessment continues across a dozen states, relief organizations are asking for the public's help. In light of another recent disaster, some are concerned about possible donor fatigue.

Almost immediately after powerful storms and dozens of tornadoes left behind a deadly trail in the Midwest, relief organizations began delivering water, food and shelter to those affected.

"The need's going to be huge obviously. Homes destroyed, livelihoods gone, survival on the very edge," Lt. Colonel Willis Howell with the Salvation Army said.

Organizations said the need for donations, including blood from our region, is strong.

"We rely on the generosity of the general public. If you can donate we would greatly appreciate it," Jennifer Franklin said.

Charities realize the call for donations comes a little more than a week after the typhoon that devastated the Philippines. American donations to the country are expected to top out at $1 billion, the third highest ever for an overseas disaster. Given the timing, and the approaching holidays, organizations are hoping people will be eager to give again.

"There's always the risk of donor fatigue, but that's because need is so widespread. need is need," Howell said.