Updated:RALEIGH, N.C. (AP) (AP)strong>
Several groups are banding together to fight what they view as threats to North Carolina's environment, starting with fracking.
The groups announced Thursday the formation of the North Carolina Environmental Partnership. It includes the Southern Environmental Law Center, the Natural Resources Defense Council and local environmental and citizens group in North Carolina.
The new partnership's campaign will initially focus on fracking, the process of injecting chemicals and water into the ground to extract oil and gas. Lawmakers voted in 2012 to open the state to fracking.
The partnership is launching an advertising campaign about fracking. The ads will run on major television station and on cable channels in Raleigh, Durham, Chapel Hill and Fayetteville. It will be augmented by direct mail and other public outreach.