MATTHEWS, N.C. - Harris Teeter is introducing its New Lower Price campaign to shoppers in the greater Charlotte area, Asheville and Hendersonville, according to a news release from the company.
The program will reduce prices on thousands of products sold in Harris Teeter locations.
"Over the years, our customers have asked us to lower our prices, and we've listened by introducing various pricing and promotional strategies which drive value to them," said Catherine Becker, communication manager for Harris Teeter. "This new program is the big change our shoppers have been asking for. Through our recent merger, we have achieved better efficiencies and have chosen to reinvest those savings into, among other things, lower prices for our customers.
"This is an exciting time for our company," added Becker. "We're pleased to continue to strengthen our relationship with our shoppers through this New Lower Price program, and we look forward to introducing it in additional markets, as well."
Harris Teeter is lowering the price on popular products including grocery, organic and perishable items including brands of granola bars, deli meat, vegetables and rotisserie chicken.
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Harris Teeter launches campaign to lower prices
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