JC Penney customers say prices marked up before sales

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MARYLAND - Retail chain JC Penney is facing accusations that its Black Friday sale prices are misleading consumers.

Customers at a store in Maryland complained to the manager there after they discovered the price of a shirt they bought was marked up before being given a sale price.

"The sign on the rack said 25 percent off the original price, and the original price was $25, but they'd marked it up to $30," said customer Mary Altaner.

ABC cameras went undercover at several stores in Virginia and Maryland and found similar issues of prices marked up before being slashed.

JC Penney said the issue is temporary as the retailer transitions to a newer pricing model.

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