The Charlotte Chamber is hoping a high-tech marketing campaign will lure big business to the city.
It sent Kindles to 25 CEOs at major companies across the country.
"We wanted to do something that was a follow up to the attention Charlotte got during the Democratic National Convention," said Jeff Edge, the Chamber's senior vice president of economic development.
He went on to say, “We wanted to get something in the hands of corporate executives that we know would get to them. We thought, ‘Well if we send them a letter or brochure or something, it would probably end up in a garbage can.’”
The Kindles were shipped in a special package that included information about the city and a personal letter from the CEO of SPX, a Fortune 1000 company that's already seen success here. The gadgets were loaded with photos and a video highlighting what the Charlotte area has to offer.
"As we looked at our target list, we tried to look at companies that might not have a hub airport, maybe the quality of life is not as good as Charlotte, might be a high tax area -- things like that,” Edge said.
Edge couldn't reveal the names of the companies but said they are from industries that are already thriving in Charlotte, like financial services, energy and health care.
Resident James Blocker said he hopes the Kindle campaign works.
"I think that's great. Anything that can increase business here in Charlotte I think is a great idea," Blocker said. "I think we need that because a lot of people are still looking for jobs."
The Charlotte Chamber said the Kindles were paid for through the Chamber's Advantage Carolina grant. It's a nonprofit fund that supports economic development initiatives.