Experts say more people in the Charlotte area are switching from painkillers to heroin, and that many are affluent.
As police, pharmacies and doctors crack down on prescription painkiller abuse, they say people addicted to those are turning to heroin, especially black tar, and that it is easier to get and typically goes for just $9 on the street.
In fact, the director of substance abuse services at CMC Mercy, Robert Martin, said some dealers even offer specials: buy nine heroin balloons, get the tenth free.
And, he said, people buying the drugs tend to be young professionals.
"We see lawyers, we see people that work for the bank, we see people in the medical profession, we see business owners," he said.
And they live in some of the area's most desirable ZIP codes: 28105, 28227, 28032, 28209, 28205 and 28215.
Jillian Longsworth, a young professional mother herself, has ties to two of those five ZIP codes. She lives in one, Mint Hill, and works in the other, NoDa.
"Had no idea. Yeah. This is totally bizarre," she said.