Sources say cyclist Lance Armstrong admitted to Oprah Winfrey that he did take steroids to help win his seven Tour de France titles.
Armstrong and his foundation were a major inspiration for a local group that raises money for cancer research.
24 Hours of Booty Director Basil Lyberg says hardcore bicycling fans may have a hard time forgiving Armstrong, but he doesn't think it will affect their fundraising even though half the $2 million they raised last year went to the Livestrong Foundation.
"When someone is diagnosed, they contact Livestrong and they get the resources they need to fight cancer," says Lyberg.
Bart Stetler owns Queen City Bicycles in Myers Park and wonders if his collection of Lance Armstrong memorabilia will soon be worthless and what Armstrong's admission says about professional cycling.
"I guess the bubble of cycling got burst. I guess realistically it's like a lot of other sports. To be at that top level you've got to get a competitive edge," Stetler says.
That edge has come back to cut Armstrong, who could lose current lucrative sponsorship deals, leading some critics to call his Oprah interview self-serving.
"Everything that has been happening in the last week is self-serving and it is all about what is salvaging what is left of his brand." says Neal Rogers of Velo News.
But Lyberg says an apology is needed.
"That's what people want to hear. They want an admission, to hear that he is sorry," he says.
The interview could be self-serving for Oprah as well. Her TV network has struggled with low viewership, which could be why they're splitting this interview up into two parts, airing Thursday and Friday night.