The ad, called "Movement," restates the theme she used in the primary as being an outsider who will shake things up in Columbia.
In the 30-second ad, an announcer says there's a movement taking hold in the state.
A white woman then says it's a movement to take back our government, while a black woman says its a movement to include people who have been left out.
A man then says it's a movement to make Columbia accountable for how it spends taxpayer money.
Haley, a state representative from Lexington, was elected in 2004. She faces Camden state Sen. Vince Sheheen in the race to replace Gov. Mark Sanford.