This PSA puts you in the shoes of a kid with autism

A

designed a public service announcement to help people understand autism, specifically sensory symptoms some people with autism experience.

"I'm not naughty, I'm autistic, and I just get too much information," the boy in

said.

"We wanted people to see the looks and stares that Alexander and his mom get on a shopping trip and then perhaps ask themselves, 'Have they done that before?'" Mark Lever of

said.

found 94 percent of children on the autism spectrum had trouble dealing with sensory information.

The video kicked off World Autism Awareness Week.

in the U.S.

"At the very heart of autism awareness is simply a willingness to accept different. Different skin colors, body types, beliefs and, especially, different minds," a mother said in an Autism Speaks video.

Cox Media Group