New Hornets logos, wordmark unveiled Saturday

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CHARLOTTE, N.C. - The Charlotte Bobcats took the next step in the process of becoming the Charlotte Hornets on Saturday when Chairman Michael Jordan unveiled the brand identity that will be used when the Hornets name returns to Charlotte for the 2014-15 season.

The team's logos and wordmark were introduced during an on-court halftime ceremony.

"The logos are the foundation of an organization's brand identity, and our goal was to design logos that would have awareness, be relevant and resonate with our fans," said Bobcats Sports & Entertainment President & COO Fred Whitfield. "We developed a logo that physically depicted the characteristics and DNA of the type of team we want on the court, as well as those of hornets and the city of Charlotte."

As part of the unveiling, the organization also announced the beloved Hugo mascot will officially return to Buzz City. The Hornets brand identity includes a modernized version of the original "Hugo" logo that will be used for the mascot and its brand.

"We recognize the heritage behind the original logo and our goal was to connect to the past but also include elements of an evolution," Whitfield said. "With that in mind, we are thrilled to be able to bring Hugo back as our mascot. We realize all he meant to the city and our fans and we're excited to re-introduce him this offseason."