Charlotte Motor Speedway goes 'Pink' for the Dollar General 300

Updated:

On Tuesday morning, NASCAR drivers Matt Kenseth, Brian Vickers and Elliot Sadler teamed up with breast cancer survivors to paint the pit wall at Charlotte Motor Speedway pink in honor of breast cancer awareness.
CHARLOTTE, N.C. —

On Tuesday morning, breast cancer survivors teamed up with several NASCAR drivers to paint the start-finish line as well as pit road pink at Charlotte Motor Speedway.

The event on Tuesday was one of many to raise awareness for breast cancer awareness.

NASCAR Sprint Cup Series driver Matt Kenseth, along with Nationwide Series drivers Elliot Sadler and Brian Vickers assisted in the event on Tuesday.

Over the course of the next week, Charlotte Motor Speedway and NASCAR will pay tribute to National Breast Cancer awareness month with a series of events.

The Dollar General 300 prerace activities will include a breast cancer survivor's parade with 300 breast cancer survivors. Those survivors will receive a special pink T-shirt, pink and white flags and a race ticket. Those survivors will also get to walk onto the track to be recognized for their courage in facing the disease.

Before drivers jockey for a position in the points race of the NASCAR Nationwide Series championship, a pink and white 2013 Toyota Camry pace car will lead the field.

The trophy for the Dollar General 300 is decorated with a pink scheme.

Charlotte Motor Speedway is encouraging fans to take part in a "Pink Out" and they are asked to wear pink during the Friday night Dollar General 300 or display a pink ribbon.

Many drivers and teams have announced that they are planning to show their support through pink paint schemes as well as other initiatives.

On Tuesday, Kenseth and Vickers revealed that both of their cars for the race weekend at the speedway are pink.
Sadler introduced his mother, Bell, on Tuesday, who is a six-year breast cancer survivor.

Sadler wears pink racing shoes and gloves in every race in honor of his mother.

The Kyle Busch Foundation aspires to raise awareness of its "Project Pink: Protect Your Pair" initiative throughout the race weekend at Charlotte, including hosting 12 cancer patients of "Champions" for a VIP track experience during the Dollar General 300.