Burger joint cooking up plans for growth in Charlotte

CHARLOTTE, N.C. — This Texas-based better-burger concept has set its sights on Charlotte.

Mooyah Burgers, Fries & Shakes expects to open as many as 10 locations here — and possibly more — over the next four years as the market evolves. It is working to line up as many as three franchisees, says Tony Darden, president.

He sees a lot of similarities between Charlotte and the brand’s home state of Texas. Population growth, demographics and support of small business is key.

“It’s just the right environment,” Darden says.

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