Hotel spending for Charlotte bowl game makes partial recovery

CHARLOTTE — Hotel occupancy and room rates during the week of the city’s college football game last month recovered lost ground from 2020 but remain significantly down from pre-pandemic trends, according to data from industry tracker STR.

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The Duke’s Mayo Bowl on Dec. 30 at Bank of America Stadium featured a matchup of South Carolina vs. North Carolina — two schools with fan bases within an easy drive of Charlotte. Attendance was 45,520 at the 75,000-capacity stadium.

In 2020, because of a surge in Covid-19 cases, emergency state health regulations limited capacity to 1,500 friends and family at the Charlotte bowl game.

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The two days most affected by visits from fans and others associated with the game — Dec. 29 and 30 — created demand for a combined 7,460 rooms, according to STR.

That equates to an occupancy rate of 58.2% in uptown, which has 6,405 hotel rooms. The average room rate paid by guests was $184.73.

Read more here about the game’s economic impact.

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