• Krispy Kreme to debut fresh store design in region

    By: Jen Wilson, Charlotte Business Journal


    CONCORD, N.C. - On the heels of opening its corporate offices and test kitchen in Charlotte, iconic sweet-treat maker Krispy Kreme is debuting a fresh store design in the region, too. The shop at 8018 Concord Mills Blvd. will open at 6 a.m. tomorrow.

    [Krispy Kreme celebrates birthday with special doughnut]

    It marks the brand’s first comprehensive store redesign in more than a decade, according to a news release. And it’s one of 45 stores Krispy Kreme plans to open across the country through 2020.

    The design boasts digital and interactive features and “a ‘stylistic wink’ to Krispy Kreme’s heritage, while capturing the brand’s fun, warm and authentic personality.” It will offer an expanded menu, with doughnut-infused ice cream in both milkshakes and scoop sandwiches as well as customizable doughnut options where customers can choose from different glazes, toppings and drizzles.

    Read more here.

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