• Locally based fitness concept kicking up its growth plans to the next level

    By: Jenna Martin, Charlotte Business Journal

    Updated:

    HUNTERSVILLE, N.C. - Less than two years after opening its first studio, this Huntersville-based fitness concept is on the fast track to high-intensity growth.

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    RockBox Fitness, which combines boxing and kickboxing for a full body workout, made its local debut in Cornelius in September 2017. It now has 11 studios open across the Carolinas, Georgia, Tennessee and California — and another 24 franchise locations on the way.

    In the Charlotte market alone, RockBox has seven sites — Huntersville; Steele Creek; Rock Hill; the University area; the Blakeney shopping center; just west of uptown on Wilkinson Boulevard; and Mooresville, the result of a Cornelius relocation. While three of those locations — Huntersville, Blakeney in south Charlotte and the one near uptown — are corporately run, the remainder are franchise stores.

    “Franchising is the way to get this out to the most people in the most organic manner,” said co-founder Roger Martin. He noted a SouthPark location is in the works, with Concord also a possibility for local expansion.

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    Read more here about the company and its plans for the future.

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