• Merchandise, community projects part of Lowe's-Panthers deal

    By: Erik Spanberg, Charlotte Business Journal


    CHARLOTTE, N.C. - An expanded sponsorship of the Carolina Panthers by Mooresville-based home improvement retailer Lowe's Cos. Inc. will include adding team merchandise to company stores and working with players on community projects this season and beyond.

    [ALSO READ: How Charlotte could help the Panthers pay for a $2B stadium]

    Lowe's is spotlighting the Panthers, Dallas Cowboys and Philadelphia Eagles while also continuing to roll out an official NFL sponsorship signed with the league in January. This month, Lowe's affixed its logo above the east entrance at Bank of America Stadium as part of a literal sign of how its Panthers partnership is growing.

    [ALSO READ: Panthers owner wants to build retractable roof stadium in Charlotte]

    "(It's an opportunity to) just really demonstrate that Lowe's and the Carolina Panthers (have a lot of) synergies since we're both large Carolina companies," Bill Boltz, Lowe's executive vice president of merchandising, told CBJ of the new sponsorship elements. "Big opportunity for us, so we're excited about it."

    Read more here.

    Next Up: