Super Bowl champ Tom Brady taps Charlotte company to expand his TB12 brand

Super Bowl champ Tom Brady taps Charlotte company to expand his TB12 brand
(TB12)

CHARLOTTE, N.C. — The Good Kitchen has teamed up with this Super Bowl champ on a new line of meals.

TB12 — a Boston-based health and wellness brand co-founded by Tom Brady, who has six Super Bowl rings, and business partner Alex Guerrero — debuted its Performance Meal line on Monday. That new offering is through a partnership with The Good Kitchen in Charlotte.

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“It was definitely the missing piece of the TB12 lifestyle,” says Tara McRae, chief marketing officer.

She sees opportunities to scale the brand in the future.

This relationship positions The Good Kitchen for significant growth, says Amber Lewis, CEO and co-founder.

Read the full story here.

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