CHARLOTTE, N.C. - Beyond political campaigns, a new volunteer campaign is about to make a big statement during the Democratic National Convention next week.
Eyewitness News spoke with people in charge of selling Charlotte to its visitors during the DNC and their plans to make a lasting impression.
Southern hospitality is alive and well. In days, those visiting the Queen City will get the full treatment.
Volunteers wearing special shirts and identification will welcome guests arriving at the airport for the DNC.
Charlotte in 2012, the non-partisan convention host committee, designed this campaign to help the city win as the eyes of the world are watching.
"We make it possible" signs will be everywhere with different messages featuring real people and places in the community.
The branding continues beyond Charlotte’s airport, along city streets and at venues like the Epicentre.
Thousands of volunteers, who took hospitality training courses offered by Visit Charlotte, will be stationed all over town ready to help.
Mayur Khandelwall owns Crown Cab and nearly all of his 85 drivers took the class.
It's a large scale effort and a message that Charlotte in 2012 hopes to drive home.
More than 15,000 visiting journalists are expected to spread the message across the country,
The message will also be traveling around the world. Charlotte is the cover story for September's U.S. Airways Magazine with a 32-page spread. It will be on planes starting this weekend.