A pandemic won’t stop Santa Claus from making his annual trip from the North Pole to set up shop at the mall this year, but don’t count on touching jolly old St. Nick.
“Santa is an important holiday tradition for many families but we are looking to pivot the experience for safety,” Brookfield’s director of portfolio marketing Rocell Viniard told the news outlet.
“Every [visit] will be contactless. So kids can sit on wrapped packages near Santa, or across the table from Santa and have a conversation. We can still capture the memory for family photos,” Viniard said.
Santa will also wear a mask in states with a mask mandate such as North Carolina, and guests will be required to do the same.
Carolina Place in Pineville is owned by Brookfield Properties.
According to CNN, Simon Properties, the largest mall operator in the U.S. and whose properties include Concord Mills and SouthPark, said Santa will also be coming to its malls this year but did not offer any details.
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