Disney Parks, including Disney Land in Anaheim, California, are encouraging parkgoers and fans to post pictures on social media featuring some rendition of themselves with Mickey Mouse ears.
For each photo uploaded on Facebook, Instagram and Twitter with the hashtag #ShareYourEars, Disney will donate $5 up to $1 million to Make-A-Wish America and Make-A-Wish International. Participants are encouraged to get creative with their posts. Photos on ShareYourEars.org show people using items like balloons, CDs and soccer balls to create the appearance of the famous mouse ears.
“The more creative the better,” Disney wrote in a blog post.
The campaign will run through March 14.
Disney has not specified if there is a limit to how many photos one person can submit.
According to the Disney blog, the company has partnered with Make-A-Wish for over 35 years, making the wishes of more than 100,000 children with life-threatening medical conditions come true.
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