CHARLOTTE — Bo Steele thought he was opening a mom-and-pop ice cream shop.
Now he’s mapping out plans for aggressive growth for The Crazy Mason Milkshake Bar, looking to crack into new markets. Those plans include Charlotte — a place Steele says he’s had his eye on since day one.
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“We’ve got to be aggressively attacking markets. You’ll never get more than one chance to be first,” he says.
He’s looking to line up a franchisee for the Charlotte market. The goal is to open here as soon as possible, with a minimum of three locations.
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