CHARLOTTE — The bowl game held on Dec. 31 at the Bank of America Stadium will be the last time with a Belk sponsorship.
[Belk out as sponsor of college football bowl game in Charlotte]
The retailer has sponsored the Belk Bowl for nine years.
In the video at the top of this webpage, organizers explain why they are not worried about landing a new sponsor for the college football showdown in the heart of uptown Charlotte.
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