CHARLOTTE — For the first time in more than a year, the Charlotte Hornets have a sponsor for the NBA team’s game jerseys. On Wednesday, the Hornets unveiled a new jersey patch agreement with health benefits technology and management company Judi Health.
The deal takes effect with the upcoming season.
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Bob Lynch, CEO of sports sponsorship data and analysis firm SponsorUnited, told CBJ that NBA teams in markets similar to Charlotte command jersey ad rates of $3.5 million to $9 million annually, with an average of $6.2 million.
“So, it’s a pretty big opportunity,” Lynch said.
The Hornets last had an advertiser on their game jerseys during the 2023-24 season. Feastables, a snack brand owned by influencer and social-media star Jimmy “MrBeast” Donaldson, was featured on game jerseys for one season but did not extend the sponsorship.
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