Zara has put its stamp on SouthPark mall. The international fashion retailer opened its 29,000-square-foot store — its first in Charlotte and North Carolina — on Thursday.
[ READ MORE: Fashion retailer Zara to open first Carolinas store in Charlotte ]
It’s part of the brand’s ongoing efforts for total integration across its brick-and-mortar footprint and online, a Zara spokesperson says. Analysis shows the Charlotte market has a loyal customer base with a focus on fashion.
“We are operating all over the world, but our production of each garment is very limited,” a spokesperson says. “That’s good for our customers because our differentiation is not in price. For us, that’s part of our luxury experience.”
Read more from the Charlotte Business Journal’s website here.
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