Fine-jewelry store looks to fill niche in Eastover

CHARLOTTE, N.C. — Mary Margaret Beaver knew deep down she wanted her own fine-jewelry venture. She made that a reality last week, when Tiny Gods debuted in Charlotte’s Eastover neighborhood.

Expect Tiny Gods to fill a niche in the market for high-quality jewelry curated from talented designers around the world, Beaver says.

“This is jewelry North Carolina and the Southeast hasn’t had access to before,” she says. “You really can’t get it anywhere else.”

Think unique wearable pieces of art, primarily 18-karat gold, with diamonds and precious stones. She looks to offer a bespoke engagement ring-buying experience as well.

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