Local retailer plans a new concept in Plaza Midwood

Charlotte — A sister concept to this Plaza Midwood boutique is slated to open this September.

Betty by Moxie Mercantile is the latest venture by Michelle Castelloe. That 2,500-square-foot store will be located at 1219 Thomas Ave. — roughly half a block away from Moxie’s first store.

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Expect Betty to carry baby and kids’ clothing, toys and gifts as well as a variety of apparel and accessories. Most of those items will move from Moxie’s Plaza Midwood location.

“Betty is an extension of Moxie Mercantile,” Castelloe says. “If you pictured Moxie as an apparel store, this is what it would be.”

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