Local startup rolls out ride-share app for women with eye on expansion

CHARLOTTE — Charlotte startup Just Her Rideshare has launched its mobile app and is ready to provide a safer form of transportation for women.

Just Her Rideshare, founded in 2020, is a community of female drivers that picks up a majority of women riders upon request. Customers have the option to choose how their experience will go on the app before getting into a Just Her-labeled vehicle.

Kimberly Evans, founder and CEO of the startup, said the Just Her Rideshare app launched on Aug. 31 and is available in Charlotte as well as eight to nine other cities in North and South Carolina. Evans said the initial plan was to launch in the Carolinas, but with the high demand for the service she’s already seen, that may soon change.

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“We’re working on ambassador programs to launch betas in Chicago and Houston, Texas, and then we’re looking at Orlando, Florida, Miami and Atlanta,” she said. “We’re working on those programs now. We do know that it’s probably going to take us to probably second or third quarter to see what the numbers look like. And to see what the data looks like with what we’re doing now to see when we can expand into those other markets. But we’re going nationwide.”

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