Real estate exec talks growing momentum for Eastland Mall site

CHARLOTTE — Momentum keeps building. That’s the takeaway from Crosland Southeast executive Tim Sittema on the long-awaited makeover of the former Eastland Mall site.

Sittema, Crosland Southeast’s managing director, told CBJ that all signs point to a projected groundbreaking by the first quarter of 2022, and possibly earlier than that. The 80-acre mall site is 6 miles east of uptown, bounded by Albemarle and North Sharon Amity roads and Central Avenue.

No tenants have been signed, but Sittema said approvals for taxpayer-backed improvements for the land — city government bought the mall in 2012 and demolished it the following year — have helped generate momentum.

“Now that we’ve made the progress we’ve made, people are starting to call back,” he said. “I got an email today from a (prospective) tenant that said, ‘Hey is it too early for us to send in a proposal?’ So, the interest is certainly growing, and has been growing for some time now. The perception of success has changed. That’s putting Eastland on more and more people’s radar.”

Crosland Southeast has outlined plans for a multiphase development that will include private investment in the range of $200 million. County and city government have committed $11 million for new roads, water and sewer upgrades, traffic improvements and a public parking deck.

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