ATLANTA — First came "Started from the Bottoms”, a beer from Best End Brewery that honors Atlanta Mayor Keisha Lance Bottoms. Now comes another Atlanta brewery that aims to help solve the issues of systemic racial injustice -- “Silence is Betrayal,” in honor of Dr. Martin Luther King Jr.
Wild Heaven founders Eric Johnson and Nick Purdy said it is important that their company, with a location in Atlanta’s West End and Avondale Estates, find a way to contribute in a meaningful and sustainable way.
The partnership launched with the June 5 release of a new IPA, “Silence Is Betrayal,” honoring the admonition from the civil rights icon. The brewers said 100% of the profits of the first edition of Silence Is Betrayal will go to RCIE in addition to a portion of the proceeds from all subsequent production of the beer. Production of the canned IPA launched Friday.
“I look forward to using our company’s voice and resources to offer time, space and amplification to the work RCIE is doing in Atlanta," said Purdy, Wild Heaven’s president. “Herman J. Russell was one of the great leaders and builders of Atlanta and we are honored to do anything we can to help perpetuate that legacy.”
Johnson, Wild Heaven’s brewmaster, added, “We are thankful for the chance to take what we do and help others find their pathways to success, especially those for whom unjust systems make it all the more difficult."
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