CHARLOTTE — General Mills has removed artificial colors from all its U.S. cereals, including Lucky Charms and Trix.
The Minneapolis company has shifted to fruit- and vegetable-based dyes as well as colors derived from spices like turmeric and paprika to give its cereals their customary bright colors.
General Mills said 90% of its U.S. retail products are now free of artificial dyes. Products that still contain artificial colors, like some Betty Crocker cake mixes and Fruit Roll-Ups, will transition to natural dyes by the end of 2027.
General Mills removed artificial dyes from Trix in 2015 but brought them back two years later.
General Mills is the second big cereal maker to announce a transition to natural dyes. WK Kellogg said earlier this month that it will remove artificial colors from all its U.S. cereals by the end of this year.
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