NC company’s ‘Shark Tank’ appearance pays off despite no deal

MORRISVILLE, N.C. — From ABC to a deal with Dippin’ Dots, it’s been quite a ride for Morrisville’s Dinesh Tadepalli.

Three months after making his “Shark Tank” debut with his edible spoon startup incrEDIBLE Eats, Tadepalli is still riding the wave. That’s as the deal he closed on the show, with Lori Greiner of Home Shopping Network fame, didn’t actually close.

“They changed the deal terms,” Tadepalli said last week, though he declined to provide details.

The show did, however, give the startup massive exposure, which he credits to key partnerships — such as the one he just announced with ice cream company Dippin’ Dots — as well as the nearly 150,000 pre-orders he’s in the process of fulfilling. Despite “challenging” shipping issues, a swath of spoons arrived at his warehouse this week, meaning soon all of those orders will be fulfilled, he said.

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