Cheerwine Lager is back but not for long

SALISBURY, N.C. — When you run a brewery in the same town Cheerwine calls home, of course the idea of a sweet collaboration with one of the South’s most iconic brands crosses your mind a time or two.

That’s exactly what the folks at New Serum Brewing in Salisbury have been doing since first honoring the soft drink’s centennial celebration in May 2017.

Fast-forward to last month when the brewery released a Cheerwine Lager that sold out so quickly, they’ve decided to do another limited run of the tasty beverage.

On Friday the brewery will have six-packs of Cheerwine Lager for sale starting at 2 p.m.

To put the cherry on top, New Serum is donating $4 from every six-pack sold to the Rowan County United Way COVID-19 Relief Fund.

There will be a limit of two six-packs per person.

In related news: How does a summer supply of Cheerwine sound? To reward fans for creating “cheer” this summer, Cheerwine has launched a contest on social media. From now until Aug. 23, fans can share a photo on Facebook, Instagram or Twitter showing how they’re enjoying the summer joy. The hashtag #CheerwineSummer is required, and photos must include Cheerwine to be eligible.

For more information and complete rules on the contest, go to Cheerwine.com/contest.

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