704 Shop teams up with beloved NC brand

CHARLOTTE, N.C. — Charlotte’s own 704 Shop has been keeping a secret, the retailer said in its email newsletter last week — its next big release will feature one of the area’s oldest and best-loved brands. The message teases a partnership with Cheerwine that the retailer plans to formally announce products that will be revealed in photos in the coming days.

[City of Charlotte, 704 Shop launch official “Crown Store”]

“This is certainly a bucket-list project for us and we’re treating it as such,” writes 704 Shop co-owner Scott Wooten in the newsletter. “The folks over at Cheerwine were gracious and trusting enough to let us create an entire collection comprised of our vision completely.”

Read more here.

(Watch the video below: Cheerwine celebrates 100 years at the Rowan Museum)