CHARLOTTE — Organizers of Charlotte’s new Uptown music festival expect to meet their attendance targets of 25,000 to 30,000 people per day and 75,000 to 90,000 for the three-day festival, based on initial sales.
The event, Lovin’ Life Music Fest, will run May 3-5 on a 20-acre site in uptown’s First Ward. Locally based Southern Entertainment, best known for a country music festival it runs in Myrtle Beach, created the Charlotte event.
“We are very happy with sales,” Southern Entertainment co-founder Bob Durkin told CBJ. “The way the community has received it, the way stakeholders have received it. We think it’s going to have great economic impact.”
Keep reading on CBJ’s website here.
VIDEO: Headliners announced for 3-day music festival in Charlotte
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