Lowe’s launches exclusive home-decor brand targeting millennials

CHARLOTTE — Lowe’s Cos. Inc. has debuted its exclusive brand, Origin21.

That collection’s name is a nod to 1921, the year the Mooresville-based home-improvement retailer was founded.

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“Origin21 brings fresh, modern style, designed to add the finishing touch to any room across the home,” says Sarah Dodd, Lowe’s senior vice president, global merchandising.

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Lowe’s designed the brand with the trend-seeking millennial consumer in mind. It aims to be approachable, while offering modern design for everyday living. That means pairing function and beauty through on-trend items, Dodd says.

Read more here.  

(Watch the video below: Lowe’s donates $250K to east Charlotte community)