CHARLOTTE — Lowe’s Cos. Inc. has debuted its exclusive brand, Origin21.
That collection’s name is a nod to 1921, the year the Mooresville-based home-improvement retailer was founded.
“Origin21 brings fresh, modern style, designed to add the finishing touch to any room across the home,” says Sarah Dodd, Lowe’s senior vice president, global merchandising.
Lowe’s designed the brand with the trend-seeking millennial consumer in mind. It aims to be approachable, while offering modern design for everyday living. That means pairing function and beauty through on-trend items, Dodd says.
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