Local

Lowe’s launches exclusive home-decor brand targeting millennials

CHARLOTTE — Lowe’s Cos. Inc. has debuted its exclusive brand, Origin21.

That collection’s name is a nod to 1921, the year the Mooresville-based home-improvement retailer was founded.

[ALSO READ: Uptown property home to neighborhood staple hits market for $1.5M]

“Origin21 brings fresh, modern style, designed to add the finishing touch to any room across the home,” says Sarah Dodd, Lowe’s senior vice president, global merchandising.

[WANT TO WATCH ON OUR STREAMING APPS? CLICK HERE]

Lowe’s designed the brand with the trend-seeking millennial consumer in mind. It aims to be approachable, while offering modern design for everyday living. That means pairing function and beauty through on-trend items, Dodd says.

Read more here.  

(Watch the video below: Lowe’s donates $250K to east Charlotte community)