Colorful, interactive Crayola exhibit opens in Charlotte

CHARLOTTE — A traveling, state-of-the-art interactive exhibition bursting with colors will make its Southeast premiere in Charlotte.

Crayola IDEAworks will be on display for a limited time at Camp North End beginning May 13.

It’s the second stop on a multicity, worldwide tour for the immersive experience.

“Guests’ imagination will be challenged through immersive, digital interactives; hands-on activities; and enthralling displays unlike anything that has ever been produced,” said the exhibition’s executive producer, Clayton Ferguson.

The experience is described as a personalized adventure for the whole family. Guests will be guided by Crayola Craymojis, characters that represent creative style personalities, and track their progress via RFID wristbands, culminating in a customized summary of the creative strengths discovered throughout their journey.

Crayola IDEAworks will be located within the Ford Building at 400 Camp Road.

Tickets and more information are available at

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