Colorful, interactive Crayola exhibit opens in Charlotte

CHARLOTTE — A traveling, state-of-the-art interactive exhibition bursting with colors will make its Southeast premiere in Charlotte.

Crayola IDEAworks will be on display for a limited time at Camp North End beginning May 13.

It’s the second stop on a multicity, worldwide tour for the immersive experience.

“Guests’ imagination will be challenged through immersive, digital interactives; hands-on activities; and enthralling displays unlike anything that has ever been produced,” said the exhibition’s executive producer, Clayton Ferguson.

The experience is described as a personalized adventure for the whole family. Guests will be guided by Crayola Craymojis, characters that represent creative style personalities, and track their progress via RFID wristbands, culminating in a customized summary of the creative strengths discovered throughout their journey.

Crayola IDEAworks will be located within the Ford Building at 400 Camp Road.

Tickets and more information are available at CrayolaIdeaworks.com.

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