CHARLOTTE — The 704 Shop and North Carolina’s homegrown Cheerwine are teaming up on a streetwear line.
That collection debuted today, with a limited amount of each item available.
“A lot of people in this region have an affinity toward Cheerwine. It’s a homerun for us to be able to work with a brand of this caliber,” says Chris Moxley, co-owner.
The line features 14 pieces, including t-shirts, hats, a hoodie and athletic shorts. Each is a nod to the Salisbury-based soft drink brand’s 104-year-old history, incorporating a perfect match to the signature Cheerwine red and various designs tied to its officially licensed trademarks.
Read more and check out additional photos here.
[WATCH BELOW: Cheerwine celebrates 100 years at the Rowan Museum]
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