CHARLOTTE — A fast-growing fitness company in Charlotte has teamed up with an Olympic gold medalist who’s a big believer in its brand.
Burn Boot Camp announced last week a multiyear partnership with Missy Franklin as part of its Brand Champion program.
Franklin is a swimmer who’s won five Olympic gold medals, and she’s a mom — Burn’s target demographic. The boutique fitness franchise says it aims to “inspire, empower and transform the lives of women and their families.”
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