Developer teams up with NASCAR driver on proposed mixed-use project in Huntersville

CHARLOTTE — The first public hearing took place this week for a proposed mixed-use project in Huntersville that calls for significant amounts of commercial and residential development. The developer behind the project revealed a big-name partner as well.

The rezoning request from Davidson-based Treenail Development for a 70-acre site off Hambright Road would allow for a project called Town 1. Treenail’s Ben Geisler told the Huntersville Board of Commissioners that one of his partners on the project is NASCAR driver Joey Logano.

Geisler said Logano was not able to attend the public hearing because of the modified schedule for the Würth 400 NASCAR Cup Series race, which concluded on May 1 in Dover, Delaware. Logano’s involvement would include a $500,000 cash commitment from the Joey Logano Foundation, in partnership with the Children’s Hope Alliance, to fund affordable-housing units at Town 1, the development team said.

“The project is important to him,” Geisler said. “It’s the first property he bought in Huntersville when he entered NASCAR and started his business here. Huntersville is where they started their family, and Joey is really excited about the project. As local developers, we will be involved throughout the process.”

Town documents show the full plan for the development calls for 747 multifamily units and 419,300 square feet of commercial space.

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