How Quail Hollow is building on golf tournament's record run

CHARLOTTE, N.C. — Soon after Gary Sobba sat down for an interview this week on the patio next to the Quail Hollow clubhouse, his cellphone rang.

[Wells Fargo Championship fan guide explains it all]

Johnny Harris, the club president and a longtime power broker in professional golf, was on the line. Harris asked about sales prospects for one of the course’s rapidly expanding corporate hospitality areas — an area Harris happened to be personally inspecting on one of his numerous golf-cart tours of the property in the days leading up to the Wells Fargo Championship.

Sobba replied that all of the packages had been sold at $15,000 a pop before noting the full build-out would look even better than what Harris had just seen. As the call ended, Sobba smiled, happy to be the bearer of good news.

Tournament organizers feel just as bullish about overall prospects for the annual PGA Tour event. Harris, when asked about competing with last year’s record revenue of $18.5 million and a new single-day attendance benchmark of 41,000 set during the third round in 2018, responded with bravado.

“We’re going to bury last year,” he said. “You’re going to see a whole different way of presentation.”

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Cox Media Group