INDIAN LAND, S.C. — Indian Land-based Red Ventures closed on a $500 million deal recently with ViacomCBS' CNET Media Group. Integration efforts are underway, with executives navigating the change virtually.
Red Ventures, a digital brands and marketing company, plans to start onboarding CNET employees this week, said Marc McCollum, president of the media and technology group at Red Ventures. He said the team wanted to wait until after the presidential election to avoid disrupting CNET’s work. CNET posts reviews, news articles, blogs and more on technology and electronics.
McCollum said this latest deal will create about 50 local jobs in the next three to four months. About 20 Red Ventures employees are moving to the CNET side, with the company backfilling those positions. Then the firm plans to hire another 30 people to focus on CNET operations.
Cox Media Group