WILMINGTON, N.C. — PrimoHoagies has announced the opening of its new location in Wilmington. The hoagie shop, owned by local resident Kathy Rooney, will be located on the 3700 block of South College Road.
To celebrate its grand opening, PrimoHoagies offered free primo-size hoagies to its first 100 customers.
PrimoHoagies uses recipes passed down through the generations for its iconic hoagies. It layers Thumann’s gourmet meats and cheeses, a secret blend of spices, and locally sourced, fresh vegetables onto award-winning, seeded rolls that are baked fresh throughout the day.
The casual restaurant’s diverse menu features a variety of cold and hot hoagies, cheesesteaks, wraps, vegetarian options, antipasti salads, chips, drinks, fresh-baked cookies, and more!
Rooney said she and her husband decided to open the shop after moving to Wilmton from Philadelphia. She said they wanted to introduce her beloved PrimoHoagies to the community while creating valuable job opportunities.
“Wilmington is a vibrant community of food fans and we’re excited to make Primo’s unique, authentic flavor the newest delicious option, Rooney said. “Although some locals in Wilmington may not yet be familiar with hoagies, the many Philly transplants here have created great anticipation for the arrival of PrimoHoagies!”
Rooney said she has already begun collaborating with area nonprofits, including ACCESS of Wilmington and the North Carolina Coastal Federation, demonstrating her commitment to making a positive impact in the community.
The 1,600-square-foot store is expected to employ about 15 people, with dine-in and outdoor seating, plus takeout, and delivery options. It will also offer catering, including its popular hoagie trays, which are perfect for special events, gameday, and luncheons.
This shop will be open from 10:00 a.m. until 8:00 p.m.
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