Specialty grocer to debut market, restaurant concept in South End

CHARLOTTE — The owners of Reid’s Fine Foods will debut a new concept in South End.

That new venture — Salted Melon Market & Eatery — has snapped up a 7,000-square-foot space at 100 W. Worthington Ave. It will be part of the Lowe’s Global Technology Center.

[PAST COVERAGE: Reid’s eyes more expansion as specialty grocer opens second uptown store]

“We didn’t want to oversaturate the market,” says Tom Coker, CEO of Reid’s. “We identified this emerging trend of healthy fast casual and figured this would be a good way to introduce a new concept.”

The health-focused market and fast-casual restaurant is scheduled to open in spring 2022. It’s an idea more than a year in the making — delayed in part because of Covid-19.

South End’s rapid growth and younger demographic set the stage for a new offering, says Thomas Coker Jr., chief operating officer.

Read more here.

(Watch the video below: Inside Reid’s Fine Foods)

Inside Reid's Fine Foods Inside Reid's Fine Foods

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