Panthers' Ron Rivera shows off comedic side in new ad campaign

CHARLOTTE, N.C. — The USAA has announced a new national ad campaign featuring Carolina Panthers head coach Ron Rivera, a long-time USAA member.

Rivera, whose Panthers are 4-0 this season, shows his "appetite for risk" in a series of six new ads (click here to see them all) that will air throughout the NFL season.

The ads were filmed in Charlotte towards the end July at the home the Rivera family was renting while the finishing touches were being put on the family’s actual home, which caught fire last December.